Privacy Policy
Last updated: 30 September 2026
This policy explains how Gentlemen & Players (“G&P”, “we”, “us”) collects, uses and protects your personal information when you visit gentlemenplayers.com, contact us, buy from us, sign up to our newsletter or apply to our Ambassador Programme.
We are the data controller for the personal information described in this policy.
Company details: Gentlemen & Players, registered at
Gentlemen and Players
Unit 15 Riverside Business Centre
Victoria Street
High Wycombe HP11 2LT
Contact for privacy questions: sales@gentlemenplayers.com
1. The Information We Collect
When you make an enquiry
If you contact us through a form on our website, by email or on WhatsApp, we collect the information you give us. This usually includes your name, email address, phone number, club or organisation, and the details of your enquiry, such as design requirements for bespoke caps, blazers or teamwear.
When you buy from us
When you place an order through our online shop, we collect your name, billing and delivery addresses, email address, phone number and order history.
Payments are processed securely by Stripe. We never see or store your full card details.
When you apply to our Ambassador Programme
We collect the information in your application. This includes your name, contact details, date of birth, location, club, cricket level, social media links and your answers about yourself and your cricket.
For junior applicants (under 18), we collect:
- the player’s name, date of birth, location, club, and cricket level
- the nominating coach or teacher’s name, role, contact details, and club or school
- the parent or guardian’s name and contact details
Section 7 explains how we protect junior data.
When you sign up to our newsletter
We collect your email address and, where provided, your name.
When you use our website
With your consent, we use Google Analytics to collect information about how visitors use our site. This includes the pages you visit, how long you stay, the device and browser you use, your approximate location (country or city) and how you arrived at our site. This information is collected through cookies and doesn’t directly identify you.
We also use Google Search Console. It gives us combined information about how our site appears in Google search results, such as search terms and click numbers. It doesn’t identify individual visitors.
Our forms are protected by Cloudflare Turnstile, which checks that submissions come from real people rather than bots. To do this, it processes limited technical information such as your IP address and browser details.
2. How and Why We Use Your Information
UK data protection law requires us to have a legal basis for using your information. The table below sets out what we use it for and the basis we rely on.
| What we use it for | Legal basis |
|---|---|
| Responding to enquiries and preparing quotes | Taking steps at your request before entering a contract, or our legitimate interest in responding to people who contact us |
| Processing and delivering orders, and handling returns and customer service | Performing our contract with you |
| Keeping financial and tax records | Legal obligation |
| Assessing Ambassador Programme applications and running the Programme | Our legitimate interest in running the Programme. For junior applicants, we also rely on parent or guardian consent |
| Sending our newsletter to existing customers and people who have enquired about our products (soft opt-in, see section 3) | Our legitimate interest in direct marketing, as permitted under the Privacy and Electronic Communications Regulations (PECR) |
| Sending marketing to people who have ticked a marketing consent box | Consent |
| Understanding how our website is used, through Google Analytics | Consent, given through our cookie banner |
| Monitoring search performance, through Google Search Console | Our legitimate interest in improving our website |
| Protecting our forms from spam and abuse | Our legitimate interest in keeping our website secure |
3. Our Newsletter and Marketing
We send our newsletter using MailPoet, which runs on our website.
If you’ve bought from us or enquired about our products, we may send you our newsletter with news and offers about similar products and services. This is known as the “soft opt-in”. We’ll always give you the chance to opt out when we collect your details, and in every email we send.
You can unsubscribe at any time using the link at the bottom of any email, or by emailing sales@gentlemenplayers.com. Unsubscribing won’t affect emails about any orders or enquiries you have with us.
We never send marketing to anyone under 18.
4. Cookies
We use cookies and similar technologies on our website:
- Essential cookies are needed for the website and online shop to work, for example keeping items in your basket and processing payments securely. These can’t be switched off.
- Analytics cookies (Google Analytics) help us understand how visitors use our site. These are only set if you accept them through our cookie banner.
You can change your cookie choices at any time through the cookie banner or your browser settings. Rejecting analytics cookies won’t affect how the website works for you.
5. Who We Share Your Information With
We don’t sell your personal information. We only share it with trusted providers who help us run our business, and only as far as they need to provide their services:
- Our website host which stores our website and the information submitted through it
- Stripe, which processes payments
- Google (Google Analytics and Google Search Console), for website analytics and search performance
- Cloudflare, which provides spam protection on our forms
- WhatsApp (Meta), if you choose to contact us through WhatsApp
- Delivery and courier partners to deliver your orders
- Professional advisers, such as accountants and legal advisers, where needed
We may also share information where required by law, or to protect our rights, property or safety, or that of others.
6. International Transfers
Some of our providers, including Google, Stripe, Meta and Cloudflare, may process information outside the UK, including in the United States. When this happens, we make sure appropriate safeguards are in place as required by UK data protection law. These include the UK Extension to the EU–US Data Privacy Framework, or the International Data Transfer Agreement and other approved contract clauses.
7. Children’s Information
Our Ambassador Programme includes a junior stream for players aged 13 to 17. Junior players can’t apply themselves. Applications must be made by their coach or teacher with the consent of a parent or guardian.
For junior ambassadors:
- we communicate only through the parent or guardian and the nominating coach or teacher, never directly with the junior
- we never publish a junior’s personal contact details, school or home location without the written consent of their parent or guardian
- a parent or guardian must approve any content featuring the junior before it’s posted
- we never send marketing to junior players
- a parent or guardian can withdraw a junior from the Programme, and ask us to delete their information, at any time
Apart from this, our website and services aren’t aimed at children, and we don’t knowingly collect personal information from anyone under 18.
8. How Long We Keep Your Information
| Information | How long we keep it |
|---|---|
| Enquiries (including website form submissions, emails and WhatsApp messages) | 2 years after our last contact with you |
| Customer and order records | 6 years after the end of the financial year of the order, to meet tax and accounting requirements |
| Newsletter subscribers | Until you unsubscribe. After that, we keep your email address on a suppression list so we don’t contact you again |
| Successful ambassador applications | For as long as you’re an ambassador, plus 2 years |
| Unsuccessful ambassador applications | 12 months, so applicants can be considered again the following season |
| Junior ambassador information | Until the junior leaves the Programme or turns 18, whichever comes first, or sooner if a parent or guardian asks us to delete it |
| Google Analytics data | [14] months |
When information is no longer needed, we securely delete it or anonymise it.
9. Keeping Your Information Secure
We use appropriate technical and organisational measures to protect your personal information. These include secure (SSL) connections on our website, restricting access to people who need it, and using reputable providers with strong security standards. No website or online system is completely secure, but we take reasonable steps to protect your information.
10. Your Rights
Under UK data protection law, you have the right to:
- Access: ask for a copy of the personal information we hold about you
- Rectification: ask us to correct information that is inaccurate or incomplete
- Erasure: ask us to delete your information in certain circumstances
- Restriction: ask us to limit how we use your information in certain circumstances
- Portability: ask us to transfer your information to you or another organisation in certain circumstances
- Objection: object to us using your information based on our legitimate interests, and object at any time to direct marketing
- Withdraw consent: where we rely on your consent, withdraw it at any time. This won’t affect anything we did before you withdrew it
To use any of these rights, email sales@gentlemenplayers.com. There’s no charge, and we’ll respond within one month.
11. Complaints
If you’re unhappy with how we’ve handled your information, please contact us first at sales@gentlemenplayers.com and we’ll do our best to put things right.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator:
- Website: ico.org.uk
- Helpline: 0303 123 1113
12. Changes to This Polic
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.
13. Contact Us
For any questions about this policy or how we use your information, contact:
Gentlemen & Players
Gentlemen and Players
Unit 15 Riverside Business Centre
Victoria Street
High Wycombe HP11 2LT
Email: sales@gentlemenplayers.com