Ambassadors Programme – Terms and Conditions
Last updated: 30 September 2026
These terms apply to everyone who takes part in the G&P Ambassador Programme (“the Programme”). The Programme is run by Gentlemen & Players, (“G&P”, “we”, “us”). By applying, you agree to these terms. For junior ambassadors, the nominating coach or teacher agrees to them on the player’s behalf, and the parent or guardian confirms their consent.
1. About the Programme
1.1 The Programme recognises and rewards cricketers who represent G&P within their clubs, schools and playing communities.
1.2 The Programme has three streams:
- Men’s: cricketers aged 18 and over
- Women’s: cricketers aged 16 and over
- Junior: cricketers aged 13 to 17
1.3 Any applicant under 18, including women’s applicants aged 16 or 17, must apply through the junior route in section 3.
1.4 Taking part in the Programme doesn’t make you an employee, agent or partner of G&P. You may not make commitments or statements on G&P’s behalf.
2. Eligibility and Applications
2.1 To apply, you must be an active club, school or pathway cricketer and meet the age requirements for your stream.
2.2 All applications are reviewed by G&P. We decide who is accepted, and we don’t have to accept any application or give reasons for a decision.
2.3 Applicants must provide accurate information. We may decline or remove any ambassador whose application contains false or misleading information.
2.4 We review applications in batches, usually every two weeks during the cricket season. Every applicant will receive a response.
3. Junior Ambassadors (Under 18)
3.1 Junior applicants can’t apply themselves. They must be nominated by their coach or school teacher, who completes the application on their behalf.
3.2 Every junior application must include the details of the player’s parent or guardian, who must consent to the application. We will contact the parent or guardian before any application is approved.
3.3 We’ll contact the nominating coach or teacher to verify the endorsement before any junior application is approved.
3.4 All communication about a junior ambassador goes through their parent or guardian and nominating coach or teacher. G&P will not message junior ambassadors directly.
3.5 A parent or guardian must approve any content featuring a junior ambassador before it’s posted, whether by the junior, their club or school, or G&P.
3.6 G&P will never publish a junior ambassador’s personal contact details, school or home location without explicit written consent from their parent or guardian.
3.7 G&P will not send marketing communications to junior ambassadors.
3.8 G&P may remove a junior ambassador from the Programme at any time to protect their wellbeing, and a parent or guardian may withdraw a junior at any time by contacting us.
4. Term and Renewal
4.1 Ambassador status lasts 12 months from the date your approval is confirmed.
4.2 Renewal isn’t automatic. Near the end of your term, we may invite you to renew based on your involvement in the Programme.
5. Ambassador Benefits
5.1 Discount code. Each ambassador receives a personal code giving 15% off G&P products (equipment only) bought through the G&P website.
5.2 The code cannot be used on bespoke caps, bespoke blazers or custom teamwear orders.
5.3 The code can’t be combined with any other discount code or promotion unless G&P says otherwise.
5.4 You may share your code with teammates, friends, family and your playing community. It must not be used for resale, bulk purchasing on behalf of others, or published on discount or voucher-code websites.
5.5 Other benefits. These include a digital welcome pack, a feature on G&P’s social channels, a listing on the G&P ambassadors page (name and club, and photo if you choose), and early access to selected new products. The timing and format of these benefits is at G&P’s discretion.
5.6 Performance rewards. Ambassadors who are particularly active may be offered extra rewards, such as a higher discount of up to 25%, gifted products, editorial features or end-of-season recognition. These are awarded at G&P’s discretion and aren’t guaranteed.
5.7 Benefits have no cash value, can’t be transferred or exchanged, and end when your ambassador status ends.
6. What We Ask of Ambassadors
6.1 During your term, we ask you to:
- post about G&P on your social channels once or twice a month
- tag @gentlemenplayers, use #gpambassador, and include your code in your caption or bio
- share your code with your team or club at least once a month
- complete a short end-of-season feedback form
6.2 These are the expectations of the Programme. Ambassadors who are consistently inactive may not be offered renewal.
7. Advertising Rules
7.1 Because ambassadors receive discounts, rewards and gifted products from G&P, posts promoting G&P count as advertising under UK advertising rules (the CAP Code, enforced by the Advertising Standards Authority).
7.2 You must clearly label any post promoting G&P with #ad or Ad at the start of the caption, or by using the platform’s paid partnership label.
7.3 You must only make honest claims about G&P products, based on your own genuine experience.
8. Conduct
8.1 Ambassadors represent G&P and must behave in a way that reflects well on themselves, their club and G&P, both on and off the field and online.
8.2 You must not:
- publicly disparage G&P, its products, staff or partners
- post content that is offensive, discriminatory, abusive or unlawful alongside G&P branding or your code
- accept payment or sponsorship from a direct competitor of G&P while you are an ambassador, unless we have agreed in writing
8.3 If you’re unsure whether something is appropriate, ask us first.
9. Content and Image Use
9.1 You keep ownership of the content you create.
9.2 When you tag @gentlemenplayers or use #GandP, you give G&P a free, non-exclusive licence to reshare that content and use it on G&P’s website, social channels and marketing materials, with credit to you where practical.
9.3 You can ask us at any time to remove content that features you. If you do, we will remove it from G&P’s website and social channels within 14 days. We can’t recall printed materials that have already been produced or distributed.
9.4 For junior ambassadors, the parent or guardian may make this request at any time, and section 3 also applies.
10. Leaving or Removal from the Programme
10.1 You can leave the Programme at any time by emailing us.
10.2 G&P reserves the right to remove any ambassador from the Programme with immediate effect, at its sole discretion and without having to give a reason. This includes, but is not limited to, cases where we believe you have breached these terms or acted in a way that misrepresents or harms the G&P brand, or where the Programme is changed or closed.
10.3 When your ambassador status ends, your code will be deactivated, all benefits will stop, and your ambassadors page listing will be removed.
11. Your Information
11.1 G&P handles personal information provided through the Programme in line with our Privacy Policy and UK data protection law.
11.2 We use your information to assess applications, run the Programme, and contact you about it. We only send marketing to adults who have agreed to receive it.
12. Liability
12.1 G&P is not responsible for any loss arising from taking part in the Programme, except where the law does not allow us to limit our liability. Nothing in these terms limits liability for death or personal injury caused by negligence, or for fraud.
12.2 Your statutory rights as a consumer when buying G&P products are not affected.
13. Changes to These Terms or the Programme
13.1 We may update these terms or change, pause or close the Programme at any time. We’ll tell current ambassadors about any significant changes by email, and the latest version will always be available on this page.
14. Governing Law
14.1 These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
15. Contact
For questions about the Programme or these terms, email teddie@gentlemenplayers.com